01Discovery
Listen
We start inside your business: the offer, the clients, the market you compete in and the tasks that fill your week. Nothing gets designed until we understand what makes your work worth its price.
You decide what we focus on.
Brand, web and AI systems for wellness and travel founders
Hearttale Creative, a brand, web and AI systems studio for wellness and travel founders
A brand, a website and the systems behind them, built from scratch for healers, retreat leaders and travel brands.Brand, website and AI systems, built from scratch for wellness and travel founders.
Down to the booking, the reminders and an AI assistant that answers from your own facts, with a person always in charge.
(Sound familiar?)
- People love the work once they are in the room, but the first impression undersells it.
- Visitors leave before they understand what you offer.
- Registrations, payments and reminders run through a handful of tools that do not talk to each other.
- Visitors ask the same few questions every week, and someone answers each one by hand.
People decide in seconds whether you are the real thing. We tell your story so they recognize it, then build the website and the systems that let them say yes, with AI taking the repeat work off your hands and you still in charge.
From scratchCustom code, no templates and no rented platforms, made for your brand and the people it serves.
Founder-ledThe person who hears your story is the one who builds the work. You are never handed off.
Selected work
Proof,before promises.
Each one began with a conversation, then became a brand with its own voice, pace and system.
Featured projects
All projectsWhat we do
One chain, from the story to the system, made by the same hands.
Tell it
The position your clients can repeat, in your voice, with a look that matches the work.
Show it
A site that loads fast on a phone, makes the next step obvious and is edited by your team.
Run it
Booking, academies and member areas, with an AI assistant and automations doing the repeat work.
(Systems and AI)
AI that knows your business, and when to call you.
We build AI into the operation itself, not onto the homepage. An assistant reads the same live data as your booking and checkout. Automations send what someone used to chase. Your team runs it all from one panel it controls.
Assistants
Answer questions at any hour from your own prices, dates and policies, and hand the conversation to a person when it needs one.
One source of truth
Your site, your checkout and your assistant read the same live data, so a price only has to be right once.
Automations
Deposits, balances, confirmations and reminders go out on time, without anyone chasing them.
Your panel
Bookings, payments, check-in and conversations in one place your team runs and decides from.
How it stays in line
- It answers only from your own facts.
- It says so when it does not know.
- Anything sensitive, like a health question, goes to a person.
- Every reply is checked against the rules you agree on.
Sometimes a plain automation is the better tool. We tell you which.
Running today
- Sound Healing TulumThe Frequency Guide, an AI concierge reading the same live catalogue as checkout.
- Kyle Lam Sound HealingAn AI concierge that answers only from the site’s own prices, dates and policies.
- Kyle Lam AcademyAn AI assistant that answers from the live catalog.
- Breathwork TulumNUMA, an AI assistant that answers from the site’s current pages and the team’s own notes.
(In their words)
I had previously worked with several people on different websites for my businesses, but I have to say that working with Hearttale was different from the very beginning.
How we work
Built for founders with no time to waste. Each stage ends with a decision you make, and you always know what happens next.
The method
Stage by stage. No detours.
- Listen
- Design
- Build
- Launch
02Direction
Design
We set a clear direction: positioning, language, identity, the key screens and the flows behind them. Every choice is argued and shown to you before a line of code is written.
You decide the direction.
03Production
Build
We build the website and the systems behind it from scratch: fast, accessible and yours, with any assistant or automation tested against real questions before anyone else sees it.
You decide what goes live first.
04Launch
Launch
We put it live, show your team how to run it and stay close through the first weeks to measure, adjust and grow it with you.
You decide what we adjust next.
(The name)
Named for how we work
Tale, because we tell stories: the experiences and the lives behind a business. Heart, because we work close to what is human in it. Behind both sits the craft: custom code, current technology and AI, used without losing the person at any step.
Hearttale Creative is a small studio founded by Sergio Helguera. The person who listens to your story is the one who builds the work, for healers, retreat leaders and travel brands, and for any business whose work deserves more than a template.
Accepting select projects
Have a project in mind?
hello@hearttalecreative.comThree questions, two minutes. A person reads it, and you hear back within 24 hours. Prefer to talk first? Text us at +1 615 282 9799.