The Person Behind the Studio
Sergio Helguera
Founder and creative director of Hearttale Creative, a studio for wellness practitioners, healers, retreat leaders and founders of conscious brands.
Why this studio exists
Hearttale Creative began with a pattern I kept seeing. Practitioners whose work genuinely changed people, sitting behind a digital presence that made them look like everyone else. The depth was real. The website was not carrying it.
So the studio was built around a single intention: help soul-led work become visible without losing what makes it yours. Not louder marketing. Clearer language, design that holds your tone, and the systems a growing practice actually needs.
How I work
I work the way the people I serve work: slowly at the start, with real listening, before anything is designed or built. Most projects begin by naming who you serve, what shifts in them, and what is keeping the right people from saying yes. Everything after that, the positioning, the website, the booking system or academy, is shaped around those answers rather than a template.
The studio stays small on purpose. It means the person reading your context is the same person shaping the strategy and building the work. You are not handed off.
Who Hearttale is for
Sound healers and breathwork facilitators. Somatic and embodiment coaches. Retreat leaders and integrative practitioners. Founders of conscious brands whose digital presence has not yet caught up to the depth of what they offer. If your work already carries weight and the right people are starting to find you, that is where the studio does its best work.
Let's talk
If something here feels familiar, I would rather have a real conversation than send you a package. You can reach me at hello@hearttalecreative.com or connect on LinkedIn.