A Heart-Centered Digital Transformation

Client: Pat Jackman
Website: www.patjackman.com
Service: Full Website Redesign & Strategic Narrative Alignment

What We Found

A Website That No Longer Reflected Her Truth

When Pat Jackman approached us, her website no longer reflected the depth, grace, or transformative nature of her work. Despite her decades of experience in Emotional Release Therapy (ERT), the old platform felt outdated, fragmented, and disconnected from the powerful healing she offers.

At Hearttale Creative, we understood this wasn’t just a design job, it was a calling to bring emotional clarity and resonance to her digital presence.

Why the Old Site Wasn't Working

Pat’s previous website was built on a structure that didn’t serve her goals:

It lacked visual harmony, emotional clarity, and a professional tone that inspired confidence.
The navigation was unintuitive, which made it difficult for new visitors to understand what ERT truly was and how to engage with Pat’s work.
Key content was buried or fragmented across pages, preventing a cohesive narrative from forming.
There was no clear journey or call to action to support conversions, build trust, or invite connection.
Most importantly, it didn’t feel like her, her warmth, wisdom, and powerful presence were lost in the design.
Lacked responsive design, causing it to display poorly on mobile and tablets; a critical issue that led to a drop in visits and user retention.

This meant that people who might benefit deeply from her work weren’t taking the next step, not because of a lack of interest, but because the digital experience didn’t reflect the true value of what she offered.

Our Approach

At Hearttale Creative, we knew this wasn’t about simply giving her a more modern site. It was about translating the emotional essence of her healing work into a digital format that could:

We reimagined the full site architecture and built a narrative-driven, emotionally engaging platform that reflects who Pat truly is.

The Result

The new website is calming, beautiful, and clear. It gives visitors the sense that they are in a safe, grounded space, even before they reach out. From the first scroll, people understand what ERT is, who Pat is, and how she can support their emotional healing journey.

More connection: Visitors now stay longer and explore deeper into her offerings.
More clarity: Her work is communicated in a way that’s both accessible and profound.
More trust: The design and messaging elevate her credibility while staying true to her unique voice.
More inquiries: The new site guides people seamlessly toward connecting or signing up for workshops. Preguntar a ChatGPT

This redesign didn’t just change a website. It changed how people engage with Pat’s mission and how confidently she can now share her work with the world.

At Hearttale Creative, we believe digital experiences should feel human, grounded, and emotionally aligned. This project is proof that when your online presence feels like you, it starts working for you.

What if this was your story?

Every project you’ve read here started with a conversation.
A desire for clarity. A need to grow.
If something in these stories resonates with you, it’s not by chance.
You’re ready. And we’re ready to build something extraordinary with you.